Behold Privacy Policy

Welcome to Behold ("Behold", "we", "us" or "our"). Our Privacy Policy explains how we and some of the companies we work with collect, use, share and protect information in relation to our mobile services, website, and any application provided on or in connection with Behold service (collectively, the "Service"), and your choices about the collection and use of your information. By using our Service you understand and agree that we are providing a platform for you to edit content, including photos and other materials ("User Content"), and to post and share User Content publicly through the Service, and you consent to the data practices prescribed in this Privacy Policy. Our Privacy Policy applies to all visitors, users, and others who access the Service ("Users").

We collect information to provide better services to all of our Users and we collect information in two ways:

Information you provide us directly
Our Service may require you to sign up an account. When you do, we will ask for personal information, like your name or email address. We may also collect demographic information, such as age, gender, or preferences. We might also ask you to create a publicly visible profile, which may include your name and photo.

You may provide User Content that you post to the Service. Your User Content are posted and transmitted to others at your own risk.

You may also provide information through communications between you and Edgeflow, LLC ("Edgeflow"). We may send you Service-related emails (e.g., account verification, changes/updates to features of the Service, technical and security notices). Note that you may not opt out of Service-related e-mails.

Information we get from your use of our service
We may collect information about the Service that you use and how you use them. This information includes:

Device and usage information*

We may collect device and usage information such as (i) information specific to your mobile device (e.g., make, model, operating system, advertising identifier and similar information); (ii) information about your use of features, functions, or notifications on the device; and (iii) signal strength relating to WiFi or Bluetooth functionality, temperature, battery level, and similar technical data.

Location Information*

We may collect location information which allows us to periodically determine your location, including your location relative to and within third party merchant locations.

*We may collect this information even if you are not logged in to the application.

For iOS: You should be able to adjust the settings on your iOS mobile device to prevent our collection of Location Information by disabling the location services feature on your device.

For Android: You should be able to adjust your settings on your Android mobile device to prevent our collection of Location Information be disabling Bluetooth and Location.

Log information

When you use our Service, we may automatically collect and store certain information in server logs. This may include:

details of how you used our Service.
IP address.
device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.
Analytics information

We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual user.

Local storage

We may access metadata and other information associated with other files stored on your device. This may include, for example, photographs.

Cookies and anonymous identifiers

We and our partners use various technologies to collect and store information when you use the Service, and this may include sending one or more cookies or anonymous identifiers to your device. We also use cookies and anonymous identifiers when you interact with services we offer to our partners, such as advertising services.

If you do not want us to collect this information, do not use the Service or delete the Behold app from your device.

When you use the Service, certain third parties may use tracking technologies to collect personal information about you or your device. These third parties may include our partners such as:

advertisers, ad networks and ad servers
analytics companies
These third parties may use tracking technologies to collect personal information about you when you use the Service. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

California Do Not Track Notice
We do not currently respond or take any action with respect to web browser "do not track" signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about a user's online activities over time and across third-party web sites or online services. We may allow third parties, such as companies that provide us with analytics tools or advertising services, to collect personally identifiable information about a user's online activities over time and across different web sites when he or she uses the Service.

In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to:

allow us to keep you posted on Behold's latest product announcements, application updates, and upcoming events
help us develop, deliver, test and improve our products, and services
provider user and other support, including to our third-party business partners
provide personalized content and information to you and others, which could include online ads or other forms of marketing
provide, improve, test, and monitor the effectiveness of our Service
monitor metrics such as total number of visitors, traffic, and demographic patterns
diagnose or fix technology problems
provide you the opportunity to participate in contests or surveys on our Service. Participation in these surveys or contests is completely voluntary. If you participate, we will request certain personal information from you and we may use the information you provide to administer those programs.
Parties with whom we may share your information:
We may share User Content and your information with businesses that are legally part of the same group of companies that Edgeflow is part of, or that become part of that group ("Affiliates"). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services (including by providing you with better and more relevant experiences).
We also may share your information with third-party organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.
We may also share certain information with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.
We share the information we collect with third-party business partners who commit to comply with applicable laws concerning their usage of the information. Our third-party business partners may share the information with their own third party business partners and use the information either for themselves or on behalf of their own business partners to operate and improve their services; provide you with advertisements and information for products and services in this app or on other apps or websites based on variables such as your location, and assess your level of engagement with them; and carry out other purposes that are disclosed to you and to which you consent.
We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
Parties with whom you may choose to share your User Content:
Any information or content that you voluntarily disclose for posting through the Service, such as User Content, becomes available to the public. Once you have shared User Content or made it public, that User Content may be re-shared by others.
If you remove information that you posted publicly through the Service, copies may remain viewable in cached and archived pages of the Service.
What happens in the event of a change of control:
If we sell or otherwise transfer part or the whole of Behold or our assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, liquidation), your information such as name and email address, User Content and any other information collected through the Service may be among the items sold or transferred. You will continue to own your User Content. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.
Responding to legal requests and preventing harm:
We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects Users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm. In addition, we may disclose your information that we collect or you provide to enforce our rights arising from any contracts entered into between you and us, including the Terms of Use,
Storage and Processing:
Your information collected through the Service may be stored and processed in the United States or any other country in which Edgeflow, its Affiliates or Service Providers maintain facilities.
Edgeflow, its Affiliates, or Service Providers may transfer information that we collect about you, including personal information across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. For more information, please refer to Section 9 International Users.
By registering for and using the Service you consent to the transfer of information outside of your country to the U.S. or to any other country in which Edgeflow, its Affiliates or Service Providers maintain facilities except in the case of data transfers from the European Union and Switzerland, which are covered under the US-EU and US-Swiss Safe Harbor Frameworks. For more information, please refer to Section 9 International Users.
We use commercially reasonable safeguards to help keep the information collected through the Service secure. However, Edgeflow cannot ensure the security of any information you transmit to the Service or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.
You are responsible for maintaining the secrecy of your unique password and account information at all times. Your privacy settings may also be affected by changes the social media services you connect to Behold make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.
Your account information and profile/privacy settings:
Update your account at any time by logging in and changing your profile settings.
Unsubscribe from email communications from us by selecting "off" button under the user account setting in the Behold mobile app or by clicking on the "unsubscribe link" provided in such communications. As noted above, you may not opt out of Service-related communications (e.g., account verification, changes/updates to features of the Service, technical and security notices).
How long we keep your User Content:
We will retain your information and User Content for as long as your account is active or as needed to provide you services. Upon request we will terminate or deactivate your account, Edgeflow, its Affiliates, or its Service Providers may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes unless a longer retention period is required by law.

Edgeflow does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at

We are not responsible for the practices employed by any websites or services linked to or from our Service, including the information or content contained within them. When you use a link to go from our Service to another website or service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party's own rules and policies. In addition, you agree that we are not responsible and do not have control over any third-parties that you authorize to access your User Content. If you are using a third-party website or service and you allow them to access your User Content you do so at your own risk.

Your information may be stored and processed in any country in which Edgeflow, its Affiliates or Service Providers maintain facilities, including outside of the European Union. In this regard, or for purposes of sharing or disclosing data as described in this Privacy Policy, Edgeflow reserves the right to transfer information outside of your country. By using the Service, you consent to any such transfer of information outside of your country except in the case of data transfers from the EEA and Switzerland, which are covered under the US-EU and US-Swiss Safe Harbor Frameworks.

Edgeflow complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Edgeflow has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Edgeflow commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Edgeflow at

Edgeflow has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Edgeflow, please visit the BBB EU Safe Harbor web site at for more information and to file a complaint.

If you have questions or concerns about Behold's Privacy Policy, please contact us at

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request to

Edgeflow may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Behold or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.

Last modified: November 13, 2015